Back to Blog
Back to Field Blog Dispatch 06 · Strategy

Why I Explain It In-Game.
And Keep It Mysterious Online.

On social feeds, the project looks like a mystery. Inside live lobbies, I tell teammates the full truth. Here is why the contrast exists.

In-Game Flow: From Panic to Collaboration
Match Coms
1

In-Game Panic

Naming unequipped skins in spawn. Teammates panic and assume they are hacked.

2

Dropping the Act

Dropping the gimmick fast. Explaining the real research.

3

Curiosity & Relief

Panic turns into relief. Teammates ask how it works and check the channel.

4

Helping the Project

Teammates connect Riot buddy owners via /contribute.

01. In-Game Panic

They freak out.
Then I explain the truth.

When a stranger names your unequipped skins in spawn, you panic. People think their PC is hacked, their webcam is watched, or their account is compromised.

I do not like being a dick and leaving people hanging. Scaring someone and leaving them terrified in a video game is just cheap. Once the shock lands, I drop the act and explain the truth.

This is the foot-in-the-door trick. I explain the 3-year research project into the Riot Gun Buddy. The panic turns into curiosity. Curiosity turns into satisfaction. Instead of leaving the match scared, they start asking questions and want to help.

“The panic grabs their attention. The truth turns them into friends.”

02. Socials vs. The Website

Social media gets the hook.
This website gets the truth.

Social media only cares about the hook. TikTok, Shorts, and Instagram push 30 seconds of mystery because it stops people from scrolling. The clip gets attention. That attention brings people here.

You cannot explain 3 years of research and match logs in a vertical clip. If people want the real story, they do not read comment sections. They come to this website.

“Socials get the mystery. The website gets the actual research.”

03. Finding Buddy Owners

Searching alone is impossible.
Crowdsourcing 550+ Riot Gun Buddies.

I am tracking over 550+ Riot Gun Buddy owners across live Valorant lobbies. Finding all of them alone is impossible.

Once teammates hear what I am doing, they want to help. They realize it is not a troll. It is a real project. They start introducing friends who have buddies, sharing stories, and checking the database.

That is why the Contribute button exists on this site. If you know someone with a Riot Gun Buddy, send them this link. Having more people help makes this project possible.

Contribute

Know a Riot Gun Buddy Owner?

Help catalog all 550+ stories. Send them this link or submit their story directly.

Contribute a Story